This is why we are called Konges Sløjd
There is no doubt that the name Konges Sløjd is a source of wonder among many of our
customers. Furthermore, the Danish vowel ‘ø’ is a little mysterious for foreigners who have
a very hard time finding the right pronunciation. Therefore, we would like to tell you a
little about how the name came to be.
Many people mistakenly think that we are called ‘Kongens’ Sløjd which means “the
King’s”. However, the first part of our brand name ‘Konges’ refers to the surname of our
founder, Emilie Konge, who eight years ago created the first Konges Sløjd product in her
cellar in Copenhagen. Emilie inherited her special surname from her great-grandfather.
‘Sløjd’
The second part of the name ‘Sløjd’ is an old Swedish word associated with good, solid craftsmanship. A word that is inspired by the fact that Emilie previously produced wooden tables - but which is also aligned with the design philosophy here at Konges Sløjd. Namely, to create particularly beautiful and durable products with special details and craftmanship.
Although the name Konges Sløjd may be a little unusual, it is here to stay. If you find the
name difficult to pronounce, don’t worry, you are certainly not alone!
The letter ø is a vowel used in the Danish, Norwegian, Faroese, and Southern Sami languages. The name of this letter is the same as the sound it represents.
